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The Hotel Florist

Aug 25, 2021

In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally.

2:30 Exclusivity

4:30...


Aug 18, 2021

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business.  In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist.


1:44 Journey of mindset


Aug 11, 2021

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account. 


Aug 4, 2021

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in...