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The Hotel Florist

Dec 31, 2024

Hey there, floral friends! Welcome back to another episode of 'The Hotel Florist'—your go-to podcast for all things blooming in the floral industry! 

Today, we’re diving into one of the biggest fears we florists face: feeling like we have to know everything. Whether it’s mastering every plant, becoming a holiday...


Dec 19, 2024

In today's episode,  we're diving into what to do when you feel that the hotel just isn't prioritizing flowers. We'll explore how to navigate the tricky gap between what you see online and the reality when you step into a hotel. I’ll share some tips on how to turn that awkward moment into an opportunity by asking...


Dec 17, 2024

In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a...


Dec 12, 2024

In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I’ll share insights on the best time of day to visit the hotel,...


Dec 10, 2024

In this episode, we’re diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We’ll explore the key question you need to start asking yourself to set the foundation for success. We'll also discuss why curiosity is your secret weapon for building connections and...