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The Hotel Florist

Oct 6, 2021

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process.


1:22 Becoming an...


Sep 29, 2021

In this episode, we are talking all about how Time is Money.  We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow. 

1:43 Time exercise

3:20 Crunching the numbers

4:30 What are you spending...


Sep 22, 2021

“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more.  If this sounds like you, then keep listening.

1:00 What is a realistic timeline to finish the...


Sep 15, 2021

Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together.


1:45 Intro to branding
3:30 How to stand out online for...


Sep 8, 2021

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships.  These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships.
1:20 Know who to reach out to

4:16 Find the right contact info

7:18 When to...