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The Hotel Florist


Nov 17, 2021

While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be.

So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you

1:00 - Focusing on your brand, message, and content pillars 

6:30 - What kinds of things NOT to post and why staying on brand is so important

8:50 - Take pictures of all your work
12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client

14:50 - Using a scheduling app 

15:40 - Use relevant hashtags

 

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